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Postgraduate programme
Offered by DONDEESTUDIAR.EU
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Este posgrado homologado te prepara para asumir un cargo de liderazgo en el ámbito comercial en un entorno global y omnicanal que es dinámico y competitivo. Con este propósito, profundiza en las áreas de ventas, marketing y comercio, abordando desde cómo funcionan los nuevos mercados hasta cómo se comportan los nuevos consumidores y qué estrategias de marketing se pueden implementar.
En cuanto a la metodología, emplearás un software CRM y un simulador de negocios empresarial centrado en mejorar la toma de decisiones. Se trata de SimBrand de Cesim, y posibilita un aprendizaje práctico del que hacen uso grandes empresas como Endesa, Telefónica, PwC o Naturgy.
Te enfrentarás a los desafíos planteados por expertos de grandes corporaciones, como Coca-Cola o Ikea, para lo cual practicarás tus habilidades de establecimiento de contactos. Participarás en una conferencia magistral impartida por profesionales especializados en áreas como la transformación digital y la logística. Y ampliarás conocimientos en talleres prácticos sobre fuerza de ventas, finanzas, habilidades comerciales o marketing, utilizando herramientas digitales.
En lo que respecta a la titulación, que reiteramos que es oficial, se complementa con el certificado Liderar Personas del programa Harvard ManageMentor. Te certifica como profesional con las competencias necesarias para ocupar uno de los cinco perfiles más solicitados en la actualidad, según Hays Recruiting Experts Worldwide.
DISTANCE LEARNING
1500
Un año académico
60 ECTS
Career opportunities
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